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Challenge

The number of people using WhatsApp, Instagram, Facebook Messenger and other such social media tools to do more than just chat is growing. Even platforms like TikTok are growing in use by B2B marketers hungry for new ways to tap into audiences. To example, total enterprise spend on WhatsApp Business by medium and large businesses is forecast to grow from $38.7 million in 2019 to $3.6 billion by 2024, a compound annual growth rate (CAGR) of 151%. The big message—you need to make sure your buying audience can start a buying journey on any one of these apps.

Prediction

It’s not enough to start user journeys from the landing page of your website anymore. Companies will be working much harder in 2022 to bring their sites and web-shops to their customers, tapping into the social media platforms they like to use—and probably powered by AI-driven chatbot technologies to streamline user experience and to minimize cost of sale and operating costs.

Solution—Taking your store TO your prospective customers

2022 is the year that e-commerce extends its reach to social media channels. Social Shopper from Singapore-based AI chatbot company INTNT.AI is one example of a platform that bridges the gap between where your online audience resides and your web shop. It employs AI-driven chatbot technology powered by the company’s chatbot training platform. Using this tech, your bots quickly learn to interpret what your customers want and can make smart recommendations on how social shoppers can progress their buying conversations. The online platform even remembers when shoppers have previously put items into their basket so they can pick up from where they left off.